Growing by Leaps and Bounds
ATI used a robust recruitment strategy to strategically expand the membership of the National Spectrum Consortium
To meet a government need for rapid access to electromagnetic spectrum technologies produced by industry innovators, ATI helped start up the National Spectrum Consortium (NSC). Today, the NSC facilitates collaborative partnerships between the government and nontraditional contractors.
ATI and NSC program management collaborated throughout the start-up process to build a diverse NSC membership base using a sophisticated, comprehensive branding and outreach strategy that would appeal to companies who normally avoid the complex vetting and contracting requirements associated with federally-funded work.
To jumpstart project work through the NSC, ATI also worked closely with the government to organize and host a week-long meeting during which NSC members, subject matter experts, and government personnel discussed opportunities and priorities for executing the first $500M of project funding.
Through targeted recruitment, collaborative engagement, and step-by-step guidance throughout the government contracting process, ATI was able to grow and diversify NSC membership significantly, allowing the consortium to quickly respond to specific government needs. Today, NSC has more than 200 members throughout the United States, including 130 nontraditionals and industry leaders like Nokia and AT&T.