The Customer Experience Hub forms part of ARPANET-H, a nationwide health innovation network and is dedicated to the needs of people: listening to, learning from, and building trust with communities to enable access to critical health innovations for all Americans. This network will take a human-centered approach to design products and services that people enthusiastically adopt. In doing so, the Customer Experience Hub will drive user testing, adoption, and end-user access for ARPA-H projects by incorporating end-user considerations at all stages of research and development, reaching diverse and representative patient populations, and capturing insights as public goods for future use. Members of the network will draw on user-centered design and research best practices and methodologies, providing access, capabilities, and support to effectively integrate user input.